News has come out that another bull elephant was shot and killed in Tanzania, reportedly by an American trophy hunter from Texas, during a hunting expedition operated by Kilombero North Safaris. Elephants are among the most intelligent animals on Earth. They have large brains that shows problem-solving, tool use, self-awareness, and emotional capabilities. Following population declines over several decades due to poaching for ivory and loss of habitat, today, the world's largest land mammal is in crisis. All three types—Asian, African forest, and African savannah—are listed as threatened on the IUCN Red List. If the scourge of trophy hunting is still permitted at all could mean our children or grandchildren will inhabit a world where these animals no longer exist. How will we explain to them that, amid other threats, we allowed these animals to also be gunned down by wealthy trophy hunters for “fun”?